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DADÁ case study: Building the DADÁ Squad. Bringing the brand to life across Ireland.
Brand Activations / Community Building / Event Management / Experiential Marketing
The challenge
DADÁ isn’t your typical wine brand. Bold, playful and full of personality, it’s a brand that was made to stand out.
Our challenge was to bring that energy into the Irish market in a way that felt authentic, exciting and memorable. We wanted to take DADÁ beyond the bottle, creating real connections with people through experiences, events and a community that genuinely represented the brand.
How we did it
Enter the DADÁ Squad
We created the DADÁ Squad, a team of brand ambassadors who became the faces and personalities behind DADÁ’s presence at events across Ireland.
More than just an events team, the Squad was built to bring the brand’s energy wherever it went, creating memorable interactions, sparking conversations and introducing DADÁ to new audiences.
From planning and coordinating activations to getting boots on the ground at events nationwide, our approach was all about making DADÁ feel less like a traditional wine brand and more like a brand people wanted to be part of.
Bringing DADÁ to life
We worked across Ireland to create and deliver brand experiences that put DADÁ directly in front of its audience.
Through event activations, brand representation and on-the-ground engagement, we helped build a recognisable presence for DADÁ in social settings.
Every activation was an opportunity to connect with people, create memorable brand moments and bring DADÁ’s playful identity to life.
Behind the scenes
Behind the scenes, ROGUE supported the coordination, planning and execution needed to deliver these experiences, ensuring the DADÁ Squad showed up consistently and represented the brand at its best.
The impact
What started as an idea to build a brand presence grew into something bigger: a community of people representing DADÁ across Ireland.
Through the DADÁ Squad and our nationwide event activity, we helped create a more personal, experience-led connection between the brand and its audience.
The result was more than event visibility. It was a recognisable team, a growing community and a brand experience that could travel from one event to the next.
Because great brands don’t just show up. They make an impression.
What we delivered
- DADÁ Squad concept and community development
- Brand ambassador coordination and management
- Nationwide event activations
- Experiential marketing and audience engagement
- Event planning and on-the-ground execution
- Brand representation and community building